WEST
A Spring collection inspired by the client's heritage rooted in Coastal Culture and Sports. Role in Collection: Collection Design, Production, and Creative Direction. My vision for the video campaign was to distinguish company as an American brand that was not only designed but also made in the country it was created ins backyard. The below monologue I wrote became the backbone of campaign:
We grew up on this side.
Product of our environment.
Inspired by these courts.
We stick with our heritage.
Made in Los Angeles.